Unveiling Triple Helix's New 3D Rendering Service

[Music] I'm Jason Bitner from triple helix Corporation and welcome back to our Helix Insider podcast today we're going to talk to you about something very interesting in our world that we've not yet really touched on and that is the importance of good imagery either in your websites or or in your marketing collateral and why that's important um I'm joined in studio today with my director of marketing Lauren Gully as well as my director of operations Constantine vites uh welcome everybody how's it going today going all right yeah so Lauren I'd like to start with you you've done a lot of our product marketing and our work on our websites uh let's start off with telling our viewers the importance of good imagery and why it really matters Ms on both your marketing collateral and your website yeah absolutely so product marketing is an essential part of every business you really want to showcase the products that you offer the services that you offer to your customers but if you're not using

highresolution images on your website and in your marketing initiatives it can actually decrease your credibility and just have you come across as less professional to your intended audience where would some of the imagery be used like what are the examples of various kind of campaigns and and things would use um high resolution high quality imagery for absolutely so high quality imagery is used in a variety of different marketing initiatives for a company you might use high resolution imagery on your website to Showcase your products your services you might use high resolution imagery in email marketing campaigns when you're reaching out to either prospective customer either prospective customers or current customers to keep them informed of your offerings and the different things that your company can provide um you might also use you know imagery when it comes to your social media posts um using high resolution imagery in social media can convey a more professional appearance than using

some low resolution or just images grabbed from your cell phone um so those different you know places that you might utilize those different uh high resolution the different places that you might utilize the high resolution images that you have really set the tone for how your intended audience is perceiving your brand um so you know making sure you have those high resolution images in place across all the different marketing channels that your company is utilizing can really give you guys more professional appearance yeah and when we say high resolution we don't necessarily mean large right what we're really meaning is that these are highly professional highly uh uh res resolved imagery that is polished professional sharp clean and concise not that it has to be very large necessarily but it it has to convey that professional feel because nothing says more unprofessional than you're looking at a website with a pixelated image right definitely and there's there's definitely a difference

when you look at you know a picture that was taken on a cell phone side by side a picture that was taken on a professional camera or you know by a professional photographer um and when you're putting a picture out there that your audience is seeing you really want to make sure it's as high quality as possible so no it's not just the file size there's really a lot more to it the image isn't pixelated it's higher quality it's very clear it's crisp it it portrays that professional look when you look at it um that you don't necessarily see when somebody is just snapping a picture on their cell phone so making sure it's it's high quality all the way around and it evokes that professional appearance that you're really hoping to get um you know in your Brand's reputation right right this is why stock photography services are so very popular because um they represent an easy way to find images of something you might want to put on your website or in your marketing collateral and yet you may not

have the ability to to shoot that um with this podcast I actually wanted to introduce to our listeners a very interesting new service that we're offering to our customers uh and that is uh 3D rendering as an alternative to professional for photography um especially for products um and uh imagery of products that a customer may want to showcase on their website or their collateral um Lauren talk us through what that new service is offering and what it's all about yeah absolutely and just to go back to a previous point that you touched on there that I want to mention to our viewers stock photography right one of the biggest challenges with stock photography is you can't always find exactly what you're looking for and this is a good segue into the conversation about our new offering because if I'm looking for a specific um image of a product that I offer or a service that I offer something I want to portray and maybe on a specific background um that I need for my marketing campaign or my

marketing initiative it's not always possible to find those in stock photography libraries the the libraries are very diverse but they don't have everything so it may not be possible to get exactly what you're looking for the new service that we're offering is really cool um it kind of takes just simplified here a cad file or a 3D file that a client or a customer provides us with we can kind of take that file and turn it into a 3D version um you know bring it to Life as a 3D version of that product or you know that product Parts um and put it against a background that's representative of their brand or business so they get this really high quality um picture of their product or their product part that is just as clear crisp and beautiful as if a professional photographer was standing right there capturing the picture for the company um so it's a really cool way of us being able to get them professional products images that are ref refective of their brand reflective of their business without

them paying thousands of dollars and and going through the hassle of setting up appointments with a professional photographer no that's very good and and that's precisely why we're offering it because we recognize that you know professional photographer is is quite expensive and you know if you're shooting images of of say your facility or parts in your facility um that it would take a lot of time and money to set it up not with understanding the cost of just shutting down the facility or the areas that you want to shoot the product shots in um con team talk to our listeners a little bit more about like how this would all work like what do we need to get started and and how does it actually produce uh the intended result yeah of course um so typically when when you're a company that's dealing with uh small parts or even large Parts you'll you'll have people working in um in CAD software or 3D software um there's a variety of different softwares that people use to create those parts but

essentially what we do is we would take those CAD files or 3D files which will be like an STL file or a obj and we take those put those in a CAD software convert those to either an obj or whatever we can put into our 3D rendering software and then we pipe it into the 3D software and put it into or set up a professional lighting rig in in the 3D space make it look good add the textures uh do all of that make it look very professional as basically emulating what it would look like in a photography studio then essentially take the the the shots of it in in the software and render it out based on the specifications you know if we need it to be higher resolution if we need it to be smaller if we need more white space we can easily go in and do that versus if we were to do that in the traditional photography sense you know you have to go back to the the warehouse and reshoot those photos we can essentially do that in in 3D right there what I like about this process is that you know we've been

talking a lot about artificial intelligence AI generated imagery and so now this actually offers the added benefit if you render the image and it looks like a product shot that you had taken in a studio but then you actually add AI behind it to generate the background and you marry those two together you can get a very powerful and professional looking image shot that looks like it was shot in your facility faity or a manufacturing facility in this example um from a professional photographer for a fraction of the time in the cost yeah exactly yeah that I think we touched on uh different AI Tools in a previous podcast like mid journey and uh what's the other one stable diffusion yeah we we can utilize that technology to create really professional uh background photography and then really highlight that that part as if it were looking real in the factory right there and just to touch on what Constantine is talking about too with the AI um you know there's a time and a place for everything

so the thing with AI is you're not just getting a customized background you're getting you know as opposed to stock photography where you may have another company somewhere at some point that has used the same image AI is truly personalized so we're creating a background that's unique and specific to that brand and Company and we're able to put these professional product images on it so they can see you know their image their high quality product photo on that kind of personalized background and there are some instances too I want to touch on with you know where somebody may need a transparent background or a white background for certain marketing initiatives maybe you just want the product shot on the template of your email campaign or or some other marketing initiative that you're working on and we can do that too I mean certainly if you don't need a robust you know comprehensive AI generated background we're we're able to also give them that kind of transparent or that white background

that they need but AI really does take it to the next level and let us provide that personalized experience and personalized image for the for the client or customer okay that's great uh back to you Constantine so now with this new rendering service what does a customer need to do uh and what do they need to provide us to get started and how long from when they provide what we need from them till when we can actually deliver a result tell me about that process yeah of course uh so I think that that's probably one of the best parts about this is they the customer really doesn't need to do that much uh essentially they'll send us the cad files or whatever 3D files that they need and we'll assess from there see the complexity of it um it we'll probably do that beforehand you know assess you know complexity of their their parts and whatnot but um yeah depending on the amount of files that they send over and the complexity of you know if they want the the backgrounds how they want it shot and

everything I would say uh yeah we can get a quote out to them pretty quickly but the turnaround for this is usually you know 24 to 48 hours oh yeah that's amazing considering how long proessional photography shot shoots take you know it's the scheduling and the setup and then of course the lighting and mean that's very very fast yeah yeah uh traditional photography you know you have to hire someone to come out you got to shut down the factory of course take the pictures of the parts and then if there needs to be any revisions like I had said before you have to get that person back out there so if they missed a part or they um or something's off on one of the photos they'll have to they'll have to go back out there and that's going to cost more money versus versus the 3D rendering route where you just tell us what we need to do send us a new file whichever and it adds you know maybe an hour more of work if that and uh we can we can get the turnaround so much quicker versus traditional right

there was one thing you had mentioned when we talked about like how this whole comes together and I was very impressed with this when you showed it to me was um the material selection so it's not just necessarily the part but it's actually like how the part is going to look right so you can have materials that make the part look like a burnished metal uh or a polished chrome the surface finish um it really matters and particularly when you're showing a part that is going outside marketing collateral the ability to get that really professional polish look and feel is so very important and with this service you can really have a lot of flexibility and a range with what the material is so if the client doesn't like how it's looking or it's like oh that really wouldn't be what my part looks like I think my part would look a little bit more like this in real life you could literally add a flip of a button just reender it with the surface finish right yeah pretty much uh I mean 3D rendering

software gives us the flexibility to also change the material so say if you want if if your parts are if your parts are done in stainless steel we can ensure that it looks like stainless steel but also if you want a certain machined finish on top of it or maybe a certain level of gloss or you know maybe it's too shiny you know maybe we we have our parts looking a little bit more dull or you know whatever sort of nuance that you wouldn't be able to get normally uh we we can do that in the 3D the 3D rendering software and be able to make it look exactly how you want it it so those revisions is another part that you wouldn't be able to do in traditional photography it the part would be however it is but say especially if you're trying to do a new type of material or a new type of uh of part that you haven't even manufactured yet maybe it's still in the uh the cad phase and you just want to get an idea out for example uh we can try out different materials for you and we can try out different

things uh there's so many there's an infinite amount of options essentially for for doing that but yeah right no that's that's good um so I see we're getting close to the end of our time here so I wanted to just loop back to Lauren Lauren final thoughts for our listeners yeah so your product or your service really is only as good as your marketing efforts right your marketing is kind of the first thing that people are going to see about your company you really want to make sure it's professional and it conveys the tone that you're going for with your business your brand your company um so that really starts with high quality quity images you know people see your website it's kind of their first impression on you really if the images are low quality pixelated just don't look that great people are going to turn away they're going to bounce right um our goal is really to take those customers and turn them take those prospective leads and turn them into paying customers and and your website

makes that first impression and even with your existing customers your email campaigns your social media um whether you're trying to capture leads or you're just trying to convey updates to your existing customers those images are really what people are going to think about you so make making sure you have those high quality professional looking images on your site and on your different marketing campaigns is so important and you know it is um the money that you're going to spend the time that you're going to spend setting up appointments with professional photographers I mean you know investing in a service like what we're offering is really so so valuable I mean it saves you tons of time tons of money it takes the huge hassle out of going back and forth and coordinating appointments with photographers or having to shut down your facility to get those shots so um that's what I would add here is just you know really put a priority on your marketing initiatives because they're going to

pay off they're going to pay off in the long run excellent point C Team final thoughts uh yeah I I just think um overall I think the 3D rendering stuff helps everyone out uh it saves you time it saves effort and yeah I mean it helps you get really nice photography out there and that's that's really important for your marketing for your business everything excellent no very good so you know to our listeners if anyone has um sparked interest in this service please uh don't hesitate to reach out and contact us um 86049 3488 or w. 3xc corp.com number 3x like xray Corp like corporation.com and also please if you enjoyed this content please like And subscribe um on our podcast below and for now that's our Helix Insider podcast today thank you everybody bye-bye [Music] he