Insights & Impact

A challenge facing many companies: Using your own data, how could you develop a more predictable sales funnel, one which results in revenue gains that are achieved more reliably and cost-effectively? And how could you optimize for actual sales rather than just leads, most of which turn are poor quality to begin with? Here’s one approach.

Many companies still treat their data as a liability, which spells trouble in an increasingly data-driven world. Turning things around is not impossible. It's becoming more feasible all the time.

Risk associated with mismanaging critical data is rising, impacting everything from a company's reputation to its profitability. Annually, this represents a substantial amount of preventable cost and lost opportunities. Just as bad, the problem is a secret to nobody. Everyone in the company sees that data problems don’t ever seem to get resolved and not enough is being done about it.

Imagine claiming your house is secure but not knowing how many doors it has? Or that your kids are safe but not knowing where they are? Amazingly, this is what is still happening at most companies when it comes to data protection in preventing data breaches. The people in power nod affirmatively about their critical data being secure but in reality have no clue whether it is. They just hope it is.

Nonprofit leaders can show Millennials how their ideas can influence the direction of a nonprofit, and by doing so will help change the perception of what working in this sector can be all about. It will also land nonprofits valuable employees that otherwise would be looking elsewhere for work.

Gaining trust. A challenge these days for sure. The reasons why a person or company languishes outside a circle of trust are often quite simple, but discovering what those are can be a rough emotional ride.